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Accessibility and Independence   Smart packaging empowers people with disabilities to engage with products independently. Technologies such as QR codes and NFc tags can active audio features that read out ingredients, dosage details, or usage instructions. Procter \u0026 Gamble (P\u0026G) has embraced this approach through its \"Accessible by Design\" initiative offering products like Herbal Essences and Olay bottles with tactile marks and audio instructions accessible via the NaviLens app. This Advancement enhances autonomy and  confidence for consumers who are visually impaired, making everyday product use more inclusive. Stronger Brand inclusivity and Social Responsibility Incorporating accessibility demonstrates a brand’s genuine commitment to diversity and inclusion. It also builds loyalty among consumers who been overlooked. According to a 2023 study by the World Packaging Organisation (WPO), nearly 15% of the global population lives some form of disability, yet fewer that 5% of product packages worldwide account for accessibility. 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Technologies such as QR codes and NFc tags can active audio features that read out ingredients, dosage details, or usage instructions. Procter \u0026 Gamble (P\u0026G) has embraced this approach through its \"Accessible by Design\" initiative offering products like Herbal Essences and Olay bottles with tactile marks and audio instructions accessible via the NaviLens app. This Advancement enhances autonomy and  confidence for consumers who are visually impaired, making everyday product use more inclusive. Stronger Brand inclusivity and Social Responsibility Incorporating accessibility demonstrates a brand’s genuine commitment to diversity and inclusion. It also builds loyalty among consumers who been overlooked. According to a 2023 study by the World Packaging Organisation (WPO), nearly 15% of the global population lives some form of disability, yet fewer that 5% of product packages worldwide account for accessibility. 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Technologies such as QR codes and NFc tags can active audio features that read out ingredients, dosage details, or usage instructions. Procter \u0026 Gamble (P\u0026G) has embraced this approach through its \"Accessible by Design\" initiative offering products like Herbal Essences and Olay bottles with tactile marks and audio instructions accessible via the NaviLens app. This Advancement enhances autonomy and  confidence for consumers who are visually impaired, making everyday product use more inclusive. Stronger Brand inclusivity and Social Responsibility Incorporating accessibility demonstrates a brand’s genuine commitment to diversity and inclusion. It also builds loyalty among consumers who been overlooked. According to a 2023 study by the World Packaging Organisation (WPO), nearly 15% of the global population lives some form of disability, yet fewer that 5% of product packages worldwide account for accessibility. 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